Who is Forcepoint?

Forcepoint simplifies security for global businesses and governments. Forcepoint's all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you're in the right place; we want you to bring your own energy to help us create a safer world. All we're missing is you!

NAM Regional Field and Partner Marketing Manager

Looking for a hands-on organized, and result-oriented Field and Channel Marketing Manager to lead demand generation, event planning, and execution with the intent to create a pipeline in support of sales. A can-do positive approach is needed, and a desire to work in a fast-paced/ever-changing environment. Successful candidates will have extensive field marketing experience in cyber security and experience working in a reseller channel environment.

Job Responsibilities:

• Planning and executing a lead generation-driven field marketing strategy primarily focused on field marketing and events (proprietary and 3rdparty)
• Researching and assessing relevant industry and technology events meeting event sponsorship requirements based on desired outcomes e.g., 1:1 meeting with our target customers and brand awareness with a specific cost per lead.
• Plan, develop, and implement marketing campaigns to support main business objectives and sales growth with channel partners.
• Collaborate with internal cross-functional teams and external partners to execute all events including development of creative assets, demo productions, material, and team logistics.
• Strong analytical skills with a focus on details
• Be the main point person for all regional events coordination and assessment.
• Identify opportunities to engage existing customers and attract and engage prospects.
• Accountable for tracking budget, ROI, and number of MQLs of each event by collaborating with sales, marketing, and channel leadership.
• Responsible for managing the onsite logistics for facilitating the event, providing social support during regular non-event periods, and managing the settlement of online/offline marketing support with the third-party vendor.
• End-to-end Management of field and partner marketing projects from planning as per the client's requirement and building a plan of action to estimating the overall budget.
• Educate partners where required on marketing MDF guidelines, marketing tools and programs.
• Attend conference calls with partners - CAM lead, marketing support.
• Manage MDF budget and spending.
• Facilitate approval of partner marketing contracts
• Responsible for both lead acquisition and lead nurturing campaigns, and other campaigns in regional campaign creation; participating in these promotional activities for promoting products by campaigning and by social media marketing.
• Closely working with the sales, marketing, and partner teams, product marketing team, and regional campaign team to evaluate the total impact of the marketing event, and gather feedback from them regarding its success in generating demand for the product/service

Requirements:

• 4+ years of experience in B2B marketing, experience in the marketing technology sector is preferred.
• Hands-on and familiar with field marketing planning and execution
• Equally comfortable working cross-functionally and independently
• Digital native that is up to date with current digital marketing trends and technology, with the ability to adapt to using different tools.
• Previous experience with inbound marketing and sales software such as HubSpot & Salesforce
• Channel Marketing experience.
• Strong oral, written, and verbal communication skills.
• Demonstrated track record in field marketing.
• Strong organizational skills with an emphasis on time management
• Strong interpersonal skills and negotiation skills
• Ability to work independently or in groups.
• Travel up to 30%.
• App knowledge: Excel, Zoom Webinar, PowerPoint, SFDC, SAP, DocuSign

Don't meet every single qualification? Studies show people are hesitant to apply if they don't meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace - so if there is something slightly different about your previous experience, but it otherwise aligns and you're excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team.

The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by sending an email to .

Forcepoint is a Federal Contractor. Certain positions with Forcepoint require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.

Applicants must have the right to work in the location to which you have applied.